Versus is a conceptual museum of punk and hardcore, located in Umeå, Sweden – home of seminal hardcore punk band Refused. Stemmed in the iconoclastic upside-down logo, Versus' mission statement of provoking a new mental attitude carries from its hand-made visuals to shifting palette.
Business Cards —16 designs incorporating screen-print techniques using analog collage.
Envelopes — 4 color variants to recieve your punk and hardcore news in style
Booklet — cut-out collage covers paired with a spot illustration spread
Poster — intended to be tagged and defaced; encourages artistic expression
Outdoor Banner — museum wayfinding; super graphics from the promo booklet
Digital banner — OOH ad on screens inside Umeå's bus system