OOH Advertising

{ Slow Roast Coffee }

Slow Roast is a global coffee shop created for a mock branding deck. This campaign focuses on out of home advertising and experiential design with community at the forefront.

My goal with this project was to establish the communal presence around a brand while incorpoating playful humor into its visual direction. It is important to use wit as a strategy for opening up emotional appeal, which allows for engagement.