Slow Roast

Coffee

Slow Roast Coffee is an imaginary global coffee shop I created for a mock advertising deck. My design campaign focuses on outdoor advertising and print design experience.

 

FinalAd_1-1

Large billboard

FinalAd_2-1

Subway exit sign

FinalAd_3-1

Bus shelter ad

FinalAd_4-1

Outdoor urban mural

 

My goal with this project was to:

1) Come up with a brand and design its communal presence

2) Incorporate relevant artistic direction - visual aesthetic and print assets

3) Further a brands emotional appeal with playful humor and wit 

 

BuildingSign_final

Building entrance sign

Coasters_final

Coasters

CoffeeCup_final

Hot beverage cup

Apron_final-1

Employee apron

 

I integrated a hand-drawn aesthetic to the building entrance sign and coasters as a dichotomy against the photorealism of Slow Roast Coffee's updated enviromental design. By emphasizing where Slow Roast is located, the individual shops become more unified. The altered logo and location names are written in Aracne Ultra Condensed. 


slowroastcoffee_socials

Selected Works

Slow Roast CoffeeCommercial / Graphic

Atlantic RecordsCommercial

Sony MusicCommercial

Print DesignCommercial

Abstract ArtGraphic

ProcessGraphic / Illustration

Great Chicago FireMixed Media

Day PopGraphic / Photo

Entangled In Your ThornsIllustration / Mixed Media

LogosCommercial / Graphic

BotanicalPhoto

Journal ThoughtsIllustration