Slow Roast Coffee is an imaginary global coffee shop I created for a mock advertising deck. My design campaign focuses on outdoor advertising and print design experience.

My goal with this project was to:

1) Come up with a brand and design its communal presence

2) Incorporate relevant artistic direction - visual aesthetic and print assets

3) Further a brands emotional appeal with playful humor and wit 

I integrated a hand-drawn aesthetic to the building entrance sign and coasters as a dichotomy against the photorealism of Slow Roast Coffee's updated enviromental design. By emphasizing where Slow Roast is located, the individual shops become more unified. The altered logo and location names are written in Aracne Ultra Condensed.