Slow Roast

Coffee

Slow Roast Coffee is an imaginary global coffee shop I created for a mock advertising deck. My design campaign focuses on outdoor advertising and print design experience.

 

FinalAd_1-1
Large billboard
FinalAd_2-1
Subway exit sign
FinalAd_3-1
Bus shelter ad
FinalAd_4-1
Outdoor urban mural

 

My goal with this project was to:

1) Come up with a brand and design its communal presence

2) Incorporate relevant artistic direction - visual aesthetic and print assets

3) Further a brands emotional appeal with playful humor and wit 

 

BuildingSign_final
Building entrance sign
Coasters_final
Coasters
CoffeeCup_final
Hot beverage cup
Apron_final-1
Employee apron

 

I integrated a hand-drawn aesthetic to the building entrance sign and coasters as a dichotomy against the photorealism of Slow Roast Coffee's updated enviromental design. By emphasizing where Slow Roast is located, the individual shops become more unified. The altered logo and location names are written in Aracne Ultra Condensed. 


slowroastcoffee_socials

Selected Works

Ability MediaWebsite Art and Design

Atlantic RecordsMarketing Madness

Isle EtherealDigital Compositing

Sony MusicMotion Design and Socials

ProcessVisual Art

Hummingbird Hair DyeCosmetic Packaging

Day PopPhoto and Color Grading

Flower SeriesIllustration

Posters and PlaybillsPrint Design

Slow Roast CoffeeOOH Advertising

Journal ThoughtsIllustration

Wire DrawingsIllustration

Abstract ArtAbstract