Hummingbird is a conceptual organic boutique focused on promoting an all-natural hair dye — offered in four vibrant colors.

My goal with this packaging design was to:

1) Create a realistic package for a product that I am in the target audience for

2) Entwine typography (Franklin Gothic Demi) with traditional watercolor techniques

3) Have a concept that carries through the entire branding: nature and life

The front and back of card inserts that are placed inside the hair dye boxes. Each card color is different, and includes a wax seal stamp with an icon resembling that color's name.