Cosmetic Packaging

{ Hummingbird }

Hummingbird is a conceptual organic boutique focused on promoting an all natural hair dye — offered in four vibrant colors inspired by nature.

My goal with this packaging campaign was to create a realistic product for a specific target audience. Hummingbird was conceptualized to pair sans serif typography with traditional watercolor techniques, as well as to introduce the natural world into its brand ethos.

The front and back of the package inserts that are placed inside hair dye boxes, with each card including a wax seal stamp. These specialized stamps represent the namesake of that specific color.